Sakra, the way of enabling a healthy life.

Website Development | Digital Marketing(SEO/SMM) |

Hospital Information System (HIS) Integration

Overview

Indo-Japanese health care specialists opened their first hospital in India.
They wanted a web presence that stands out, despite having the latest in healthcare technology and the best doctors.
The goal was to create a user-friendly, patient-friendly web presence that was integrated with the HIS.
Digital marketing activities such as SEO, SEM, SMM, and ORM were also required.

Objective- Project Description

Sakra World Hospital was India's first multinational corporation (MNC) hospital, a collaboration between Toyota & Kirloskar in India and Toyota Tsusho & Secom in Japan.
Over the internet, the hospital needed to showcase its brand and project itself as a thought leader in the healthcare sector. Because the web was chosen as the primary marketing medium, so the web presence had to be top of the line.
The primary mandates were that the web presence of the brand should be unique in the healthcare sector in India so far.
The user experience had to be so intuitive that users could do everything they needed to do to get treatment at the hospital without requiring human intervention. All of this had to be built in 40 days to ensure it's up before the launch of the hospital.

Approach strategy and Branding

Sakra's web presence was designed with the user's experience and expectations in mind. After all, It was a hospital website. We conducted extensive user research to understand what users expect from a hospital website.

We also investigated hundreds of healthcare websites from around the world. That is how we developed the website's user experience, which has made it the industry's talking point.

We integrated the website with the hospital's various tools and platforms, such as the Hospital Information System (HIS) and booking engine.

We also included a video consultation tool in the web app, which was the first of its kind in the country. When we saw active usage from users on day one, we knew we'd done something right.

The search engines loved our site too. Within no time, Sakra was on the top result for most major keywords in the healthcare domain in Bangalore.